Meeting/Event Information

Owning Your Personal Brand Is An Investment In You!

July 12, 2018
11:30 AM to 1:30 PM
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Hyatt Place Downtown San Jose
282 Almaden Boulevard
San Jose, CA 95113
Venue Website

**Please Note the following notes do NOT apply to any Special Events such as the Golf Classic or E-Day:

Registration closes at 5pm on the Monday before the event. We are unable to take a waiting list, however we will accept payment at the door for walk-ups at the event on an availability only basis, we regret we cannot verify additional capacity ahead of time.  

GBTA All Access Members from OTHER CHAPTERS are entitled to the SVBTA Community Member Discount for events.  Please contact for the coupon code to use as a guest registration.

PLEASE NOTE:   Registration fees are non-refundable after the Friday prior to any event.  

Owning Your Personal Brand Is An Investment In You!
Your personal brand says a lot about who you are and how you conduct business. It reflects your cherished beliefs and values. It demonstrates your ethics to colleagues, employees, business partners and customers. 

Sharing highlights from his latest book, Your Personal Brand: Your Power Tool to Build Career Integrity, Kevin Iwamoto, GLP, GTP, and SVBTA member, offers valuable guidance on creating and maintaining a personal brand throughout your career. Iwamoto has an uplifting, positive message about living (not just talking about) your brand. To demonstrate how a good brand pays a multitude of dividends, he shares his brand-building experiences over the course of his 25-year career as an executive in the global business travel and meeting industry. 

In this book, Iwamoto offers both strategic wisdom and practical tips for creating and nurturing a brand by: 

- Brand consistency
- Being authentic
- Winning gracefully with your ethics intact 
- Helping others through mentorship and public service
- Using Social Media for your personal brand awareness  

As an affirmation of SVBTA's commitment to its members, the first 100 registrants for the July 12th meeting will get a complimentary copy of Your Personal Brand: Your Power Tool to Build Career Integrity.  Kevin's book will be your blueprint for achieving your best in your professional life. 
In addition to Kevin's presentation, we will also have Leslie Hadden from Linkedin to share the 5 tips on how to optimize your Linkedin profile.  Make an investment in yourself and your career trajectory by spending your lunchtime with SVBTA in July!  
Kevin Iwamoto, GLP, GTP
Senior Consultant
GoldSpring Consulting LLC

Kevin Iwamoto, Senior Consultant at GoldSpring Consulting, an independent travel management consultancy, brings more than 35 years of experience in corporate travel and meetings/events management to clients.

Following his retirement from Lanyon in May 2016, Iwamoto joined GoldSpring to work on select projects and consulting engagements, specializing in global procurement, category management, strategic sourcing, meetings and events, Strategic Meetings Management Programs (SMMP), and SMM Maturity Indexing for programs.

Prior to joining GoldSpring, Iwamoto served as vice president of industry strategy at Lanyon, where he was responsible for guiding the global strategies for engaging with buyers, associations and suppliers for Lanyon. He also worked with global key influencers across industries to raise awareness of the benefits of Strategic Meetings Management (SMM). He is considered one of the original founders of SMM and is acknowledged globally as a leading subject matter expert in the discipline.

Iwamoto is a former President & CEO of the Board of Directors for the Global Business Travel Association (GBTA).  He has served on numerous association boards, most recently as a Board member for the US Council for the MPI Foundation.

Iwamoto has won almost every major industry award in both business travel and the meetings and events industries. Recent accolades include the 2016 MPI Rise Award for Meetings Industry Leadership and the Changemakers Award for MeetingsNet in June 2016, where he was also featured on the magazine’s cover.  He has two published books to his credit, Strategic Meetings Management:  From Theory to Practice published in April, 2011 and most recently, Your Personal Brand, Your Power Tool to Build Career Integrity, published in October of 2016. He also maintains a popular award winning industry blog (Gold Magellan Award for Best Industry Blog from Travel Weekly), published though Meetings & Conventions on-line.

Prior to joining Lanyon, Iwamoto was a senior global category manager in the Hewlett-Packard Global Travel & Meetings Team. He has also served as a senior travel account manager with the Walt Disney Company, as well as a corporate sales manager with Northwest Airlines.

Iwamoto holds a bachelor of arts degree in business administration from the University of Hawaii, a Global Travel Professional (GTP) designation from GBTA and a Global Leadership Professional (GLP) Masters designation from the Wharton School of Business via GBTA.


Leslie Hadden

Global Travel Manager

LinkedIn Corporation

Leslie Hadden is the Global Travel Manager for LinkedIn Corporation.  She has been with the company for six years managing various programs in travel including meeting and events. LinkedIn’s goal is to make travelers happy and productive on the road while getting stuff done, having fun, and dreaming BIG 

First 100 registrants for the July meeting will receive a book by Kevin Iwamoto, "Your Personal Brand: Your Power Tool to Build Career Integrity".  Must be present to receive the book. 


Parking charge: Hourly parking rate is $10 for the first hour, $8 for each additional hour, maxing out at $32 for 24 hours



GBTA All Access Members from OTHER CHAPTERS are entitled to the SVBTA Community Member Discount for events.  Please contact for the coupon code to use as a guest registration.


Thank you to our Event Sponsor:

CLICK HERE for Sponsorship Opportunities


$60.00 Member Ticket
$50.00 Earlybird rate before June 29

$70.00 Non-Member or Guest Ticket

$25.00 Student Member Ticket


Building Your Personal Brand

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